CHEN XUAN.
Brand Marketer · Creative Thinker · AI Explorer
Scroll to exploreSELECTED
WORK
A selection of work across brand building,
consumer engagement and go-to-market.
AI
LAB
Exploring how AI can augment marketing research,
consumer intelligence and decision-making.
marketing × AI × consumer intelligence
EXPERIMENT 01
AI-powered
Marketing Intelligence
儿童IP玩具内容与消费者洞察
An AI-assisted consumer intelligence experiment exploring how large-scale consumer content and comments can be transformed into structured signals, competitive insights and actionable marketing implications.
Consumer IntelligenceCompetitive AnalysisAI-assisted CodingHuman QASignal AnalysisMarketing InsightsDashboard
LAB NOTES
What I'm currently exploring
AI × Consumer Intelligence
AI-assisted Marketing Research
Human + AI Workflow
Turning Unstructured Data into Marketing Signals
More experiments in progress.
ABOUT
ME
strategy × curiosity × creativity
THE PERSON BEHIND THE WORK
Marketing Professional
Brand Growth × Consumer Engagement × Integrated Campaigns
8 years of experience across FMCG, pet care,
beverage and IP industries.
EXPERIENCED IN
Brand Strategy
Integrated Marketing
Consumer Insight
Content & Consumer Engagement
GTM & Channel
Cross-functional Project Management
EXPERIENCE
8 years. Different industries. One marketing journey.
奥飞娱乐
企划经理
百威中国
TM Specialist（渠道营销）
健合集团
品牌助理经理
宝洁中国
传播经理
健康元
品牌运营
蓝色光标
营销策划主管
EDUCATION
University of Westminster
MA International Media Business
Communication University of China
BA Marketing
A LITTLE MORE
ABOUT ME
MARKETINGCREATIVITYCURIOSITY
I’m interested in how consumer insight,
creativity and emerging tools can come together
to create better marketing.
stay curious. keep creating. ♥
CONNECT → Open to conversations about brand,
marketing and new possibilities.